01 January 1970

 
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The search for ‘truth’: measurement formats in research

27 March 2015

In the latest issue of IJMR, we are publishing three papers on the theme of measurement formats. The first is a comprehensive literature review, by Callegaro et al, that in addition to summarising ‘best practice’ in the search for ‘truth’ in data collection, also identifies gaps in current published knowledge…

Referendum polls – what went wrong?

09 October 2014

'Polls failed to predict such a decisive result' That was the headline for an article by Alberto Nardelli on Saturday morning in the Guardian discussing the performance of the opinion polls following the decisive ‘No’ vote in the Scottish referendum. So, as the dust settles on the most important vote in the…

IJMR Landmark paper - ‘Validity and reliability in qualitative market research: a review of the literature’

11 November 2015

Wendy Sykes, JMRS Vol. 32 No. 3 July 1990  When you receive your copy of the next issue of IJMR, 57/6, sometime in late November, you will see that it contains three interestingly different perspectives on qualitative research – two papers and the Viewpoint, plus my own thoughts in Editorial based…

The Data Documentation Initiative: making metadata reusable

19 November 2014

In a recent blog, I focussed on a presentation by Mike Page (Blueocean) at September’s ASC conference. Page discussed the reasons why market research data remains outside corporate data warehouses. One key point he mentioned was the lack of consistency in definitions used within questionnaires, for example in recording standard…

Integration: turning data into knowledge

31 March 2014

This is the big challenge for so many organisations, in the public and private sectors, as the stream some of us lived with in the 1980s became a river as we moved into the 21st century, and is now a raging torrent with the advent of social media and mobile technologies. It’s been…

The ethical challenges facing researchers in the era of big data and social media - a free IJMR event

10 October 2013

We’re launching a new type of event at the MRS on 19 November - the IJMR Evening Meeting.  This follows on from the success within last year’s IJMR Research Methods Forum of two sessions based on papers that had recently been published in the journal.  The first such event will feature Daniel…

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