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01 January 1970

 
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The future of soap operas: all in a lather?

18 December 2013

‘Soaps’ are the daily fix for many people throughout the world – a half hour daily catch up on the latest goings-on in a fictitious community.  In the UK, the oldest by far is The Archers on Radio 4, billed as ‘an everyday story of country folk’ (I confess to being…

‘Fit for purpose’ - the researcher’s mantra

04 March 2014

In 'We can do better' - the Viewpoint in our latest issue (Vol.56 Issue1) - Reg Baker addresses a question posed for a panel he served on at last September’s ESOMAR Congress:  “Do we need to get over ourselves and stop worrying too much about representativeness, as opposed to delivering new insights?”  To do…

2011 Census: the end of the census as we know it?

22 November 2013

UK researchers: this is a call to action! We’re now in the middle of ONS’ consultation on the options for the future of the UK Census.I’ve blogged on this before, but it is very important that the views of the market research sector are heard on an issue that is vitally…

Will researchers play a ‘secondary’ role in future?

04 March 2013

In the next issue of IJMR (55/2) I report on two research related conferences I attended representing IJMR in December and January. As you will read, both of these focused primarily on the impact the digital world is having on research.  But much of what was discussed was not, in my…

Integrated insight - paradigm shift or tipping point?

15 March 2018

On the 22nd February the MRS held in central London its first one day conference devoted to data analytics, ‘Data Analytics and Insight’. With over 180 delegates it was the largest one-day conference ever held by the MRS, showing the big appetite for knowledge in this field and complements other…

The science of using science

20 June 2016

'The Science of using Science' - This is the title of a new discussion paper recently published by The Alliance for Useful Evidence. The principle underlying the paper is that simply providing access to evidence does not mean that it will be used. Think of all the hundreds of scientific journals regularly publishing peer reviewed…

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